{"id":1483,"date":"2021-11-02T13:30:06","date_gmt":"2021-11-02T17:30:06","guid":{"rendered":"http:\/\/microsites.engineering.nyu.edu\/cie\/?p=1483"},"modified":"2022-10-02T08:27:13","modified_gmt":"2022-10-02T12:27:13","slug":"motioncure-coding-to-alleviate-motion-sickness","status":"publish","type":"post","link":"http:\/\/microsites.engineering.nyu.edu\/cie\/motioncure-coding-to-alleviate-motion-sickness\/","title":{"rendered":"2021 MotionCure\u2014coding to alleviate motion sickness"},"content":{"rendered":"<p>By: Alara Tuncer<\/p>\n<p>As researchers we dream of making a meaningful contribution to society that addresses one of<br \/>\nthe many problems we face today. For MotionCure this was the problem of motion sickness.<br \/>\nAlthough they are still in the pipeline for coding their initial prototype, founded by Nastaran<br \/>\nArfaei (<a href=\"https:\/\/gsas.nyu.edu\/\">GSAS<\/a>) and Taraneh Meshkani, MotionCure aims to be a \u201ca virtual reality biofeedback<br \/>\napplication to train users against motion sickness through biofeedback.\u201d Since MotionCure is<br \/>\nstill brand new, its founders are new to the market. However, the <a href=\"http:\/\/microsites.engineering.nyu.edu\/cie\/\">CIE<\/a> Institute sought out to<br \/>\npick their brilliant minds that are ready to shape the world for others, specifically for those who<br \/>\nsuffer from motion sickness.<\/p>\n<p>MotionCure\u2019s founder, Arfaei shares that he thinks \u201cin the near future,\u201d there will be a \u201crise in<br \/>\nneural technologies integrated into everyday life. The role of entrepreneurship is to imagine<br \/>\nthese advancements and develop one that is relevant and possible right now.\u201d<\/p>\n<p>As \u201cthere are many degrees of freedom to any idea,\u201d for a new business or a start up, \u201cthe<br \/>\nbiggest challenge is deciding which features to keep fixed and which features to experiment<br \/>\nwith.\u201d As a participant of the <a href=\"https:\/\/entrepreneur.nyu.edu\/blog\/2021\/10\/12\/meet-teams-2021-nyu-tech-venture-workshop\/\">Tech Venture Workshop<\/a>, Arfaei states that because of the program,<br \/>\nthey have understood \u201cwhere their innovation can be used best and create the most value.\u201d This<br \/>\nis an asset for a new business. He also adds that this has narrowed their focus \u201con developing it<br \/>\nspecifically for that purpose as a starting point.\u201d And that \u201cthere are many directions that a<br \/>\ntechnology can take depending on its immediate use.\u201d Arfaei adds that \u201cI think the hardest part<br \/>\nis deciding to invest your time and energy in an idea or not. Is it the right time? Is it necessary?<br \/>\nDoes it have an audience? Our time is the most valuable resource we have and deciding how to<br \/>\nallocate it is a very hard decision.\u201d<\/p>\n<p>Although there will be many challenges that early-stage start-ups might face, Arfaei notes on the<br \/>\nissue of \u201coversaturation in some fields\u201d as one of the most difficult ones to overcome that make<br \/>\nthe \u201cexposure more difficult.\u201d This is something most start-up founders struggle with when<br \/>\nthey\u2019re trying to address a question that most people are also trying to tackle.<\/p>\n<p>While to MotionCure\u2019s founder, personal success is defined as \u201cthe value of each act\u201d and \u201chow<br \/>\nmuch positive effect it creates for the advancement of human society as a whole.\u201d Arfaei<br \/>\nexplains that this applies to start-ups as well, \u201cas long as your acts generate positive outcomes<br \/>\nfor all humans and the planet, you can call it a success.\u201d With emphasis on benevolence for all,<br \/>\nArfaei notes that the \u201cadvancement should not come to just a population at the cost of another<br \/>\npopulation or endangering the planet.\u201d<\/p>\n<p>The founder of MotionCure also has some thoughts on how we can increase the participation of<br \/>\nwomen and underrepresented minorities in start-ups and start-up building. \u201cI think as the whole<br \/>\nsociety becomes more aware of the ways discrimination happens in all realms and aspects, and<br \/>\nthe more willing it is to address it holistically, there will eventually be more women and minorities<br \/>\nin leading roles as well. I believe providing a similar chance to everyone will in the end reduce<br \/>\ninequality.\u201d With awareness of the current challenges that unduly affect women, Arfaei adds that<br \/>\nthis \u201cincludes not putting the burdens of childcare or home care disproportionately on women\u201d in<br \/>\naddition to also paying women \u201cequal to men for the same job and giving people from different<br \/>\neconomic backgrounds a chance to higher education.\u201d<\/p>\n<p>Finally, Arfaei comments on the heightened value of connections and how the system should be<br \/>\nchanged to allow for the participation of more women and underrepresented communities. \u201cI think it is<\/p>\n<p>generally believed that having personal connections with investors is the more<br \/>\npredictive feature of whether a startup gets funded or not. I think if there were better objective<br \/>\nstructures for evaluating the value of startups in a way, for instance if investment companies<br \/>\nhad in-house scientists to evaluate science-related startups with higher decision-making power,<br \/>\nperhaps an industry twin to peer review system, more women and minorities would see a<br \/>\nchance of representation.\u201d Arfaei adds \u201cI generally find blind auditions the best answer,<br \/>\nreminiscent of the story of American trombonist Abbie Conant who was selected in a blind<br \/>\naudition to the Munich Philharmonic; a chance that she would probably not have if the audition<br \/>\nwas not blind.\u201d<\/p>\n<p>At CIE Institute, we\u2019re excited to see MotionCure shape the realities of those in need and wish<br \/>\nits founders the best of luck in their venture!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Alara Tuncer As researchers we dream of making a meaningful contribution to society that addresses one of the many problems we face today. For MotionCure this was the problem [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1483","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/microsites.engineering.nyu.edu\/cie\/wp-json\/wp\/v2\/posts\/1483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/microsites.engineering.nyu.edu\/cie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/microsites.engineering.nyu.edu\/cie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/microsites.engineering.nyu.edu\/cie\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"http:\/\/microsites.engineering.nyu.edu\/cie\/wp-json\/wp\/v2\/comments?post=1483"}],"version-history":[{"count":3,"href":"http:\/\/microsites.engineering.nyu.edu\/cie\/wp-json\/wp\/v2\/posts\/1483\/revisions"}],"predecessor-version":[{"id":1602,"href":"http:\/\/microsites.engineering.nyu.edu\/cie\/wp-json\/wp\/v2\/posts\/1483\/revisions\/1602"}],"wp:attachment":[{"href":"http:\/\/microsites.engineering.nyu.edu\/cie\/wp-json\/wp\/v2\/media?parent=1483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/microsites.engineering.nyu.edu\/cie\/wp-json\/wp\/v2\/categories?post=1483"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/microsites.engineering.nyu.edu\/cie\/wp-json\/wp\/v2\/tags?post=1483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}